Once topics are posted or published, you can turn blog posts into videos, or you can take an old popular post and give a modern update or review after a period of time has elapsed. At special times of the year such as Christmas or Valentine’s Day, talk about how that affects you and your business or what you do to celebrate. Give updates on how the promotion is going and celebrate the subsequent winners.
TOPIC FOR WRITING FREE
Host a contest and give away a new product, tickets to an event, or a free consultation. Make a prediction about how a new policy or technology will impact the future. Talk about the research that is going on in your industry. Are there events or conferences coming up that relate to your business? Or can you write about what happened at the events after they occurred? What it is like to be part of your team and how have your values helped build employee and business relationships.
TOPIC FOR WRITING HOW TO
You could write about a 5-step process that shows people how to do a useful task, or interview an expert and write about their insights. Another area people love is “how-to” content. For instance, if you are in the property management business, then you could comment about mortgage rates as they occur. Provide opinion pieces about the industry that you know will interest others. Providing helpful answers to typical questions can be a gold mine of opportunity to write content that your target audience will love. Ponder common industry roadblocks people come up against, or questions that customers or others ask. Nearly everyone loves a useful list, with subjects like, “Top 5 Reasons to…” etc. You can also talk about how a tool you use every day has saved you time and money. Review tools that you use in your life and business, and explain how those tools are used, create a video or promote an in-house tool and explain its benefits. Talk about lessons that you have learned specific to your industry. Here are some ideas that will fire up your imagination. Creating outstanding content requires creative thought and commitment. The aim is to really engage with people, providing helpful information about a topic, all in one place – it’s not about publishing repetitive key words and endless drivel. The ultimate goal would be for people to think your content is so good, that they want to share it with other people on their website, in their newsletter, and on Facebook and other social media platforms. Well-written content will engage your site visitors and will bring in new traffic from search engines.
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